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Henry Levinson established a small family company in 1933, named Permanent Pigments Company. He initially only made artist oil colors. In 1955, Permanent Pigments invented the first water-based acrylic gesso. Levinson tried to think of a name that aptly described this new invention, a medium that could go from fluidity to heavy texture. He decided on the name Liquid Texture, or Liquitex.

Mr. Levinson’s idea soon took off, and in 1956, the first commercially available fluid acrylic colors, known as Soft Body paints, were developed. The first heavy bodied, water-based acrylic colors, called Heavy Body, followed in 1963.

Liquitex has a long history of creativity, but creativity doesn’t always begin in a laboratory. With this in mind, the company created a Lecture Demonstration Program that still continues to this day. In 1965, it was the first program of lectures and demonstrations given by practicing artists to students at colleges and universities throughout the United States. This program is known today as the Artist Outreach Program.  [ visit manufacturer website ]

Showing 1 - 62 of 62 Items

Up to 46% Off

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At Least 29% Off

Acrylic Flow Aid

by Liquitex

From $6.69

Acrylic Gesso

by Liquitex

Up to 45% Off

At Least 29% Off

Up to 48% Off

Up to 45% Off

At Least 29% Off

Up to 46% Off

Up to 45% Off

At Least 29% Off

Up to 45% Off

At Least 29% Off

At Least 29% Off

At Least 29% Off

Up to 42% Off

At Least 29% Off

Up to 70% Off

Up to 50% Off

Up to 49% Off

Basics Brushes

by Liquitex

From $1.45

Up to 40% Off

Fabric Medium

by Liquitex

From $6.69

Up to 48% Off

Up to 60% Off

Up to 61% Off

Glazing Medium

by Liquitex

Up to 46% Off

Up to 46% Off

Gloss Varnish

by Liquitex

Up to 46% Off

From $6.69

Up to 46% Off

Up to 48% Off

Up to 48% Off

Matte Varnish

by Liquitex

Up to 45% Off

Painting Knives

by Liquitex

From $3.59

Up to 48% Off

From $1.06

Pouring Medium

by Liquitex

Up to 48% Off

At Least 29% Off

At Least 29% Off

At Least 29% Off

At Least 29% Off

At Least 29% Off

At Least 29% Off

Up to 35% Off

Up to 55% Off

Satin Varnish

by Liquitex

Up to 46% Off

Up to 46% Off

From $6.69

Up to 44% Off

String Gel

by Liquitex

Up to 48% Off

Up to 45% Off

Ultra Matte Gel

by Liquitex

Up to 48% Off

Up to 46% Off

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